WORD OF MOUTH IS STILL VITAL

On the marketing front, try to build better word of mouth for your business. While this can seem daunting with myriad social media platforms and ever-changing interfaces, it is still the best way to build success. Most consumers will review businesses online before finalizing any purchases, so a good reputation is vital.

Start by providing consistent and positive customer experiences. By giving back to your community and offering a quality product, many customers will be more than happy to leave online reviews.

Next, make sure your online presence reflects exactly who you are and what your company offers. This includes your website, social media, and online business listings. By clearly identifying who you are, you make it much easier for others to spread the word about you.